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PRODID:-//ChamberMaster//Event Calendar 2.0//EN
METHOD:PUBLISH
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REFRESH-INTERVAL:P3D
CALSCALE:GREGORIAN
BEGIN:VEVENT
DTSTART:20240725T183000Z
DTEND:20240725T193000Z
X-MICROSOFT-CDO-ALLDAYEVENT:FALSE
SUMMARY:Increase Sales with Google Ads and Retargeting
DESCRIPTION:ABOUT THE EVENT\n\n\n\nHave you ever wondered why particular ads start showing up after you visit a certain website or product page? Do you notice that even the videos you watch are related to the same websites you visit? Well.. wonder no more! In this webinar\, I am going to show you how I leverage the power of Retargeting for your clients and how to get those previously lost customers back to purchase.\n\nDid you know that there are different campaign types and targeting strategies that work for different types of businesses? Not only that\, but that more than 90% of users won't buy anything on their first visit? Learn how you can use Google Ads to drive more sales/leads to businesses and how to leverage Retargeting to get back any lost customers and get them to purchase.\n\n \n\n What will you learn\n\n\n	How to properly setup a Google Ads account to maximize results\n	Keyword research tools & essentials for Google Ads \n	What campaign types work for what types of businesses & which ones to avoid\n	Keyword match types explained in detail based on most recent Google Ads updates\n	Campaign setting best practices\n	What bidding strategies you should use and which to avoid\n	The many ways you can use Retargeting (The possibilities are endless!)\n	How to use your competitors data & money against them\n	What types of ads to use and when \n	How to turn those ads into a consistent leads and sales machine\n	Much more...\n	 \n\n\nWebinar Presenter - Zaid Ammari\n\nFounder of PPC Masterminds with 12+ years experience in running a digital marketing agency\, speaker and trainer. Zaid is a leading expert on data driven digital marketing\; focusing on analytics and actionable insights from data. He has taught more than 5000 students with his courses and is a Forbes contributor. \n\nHe is a Google Ads Certified Expert\, Bing accredited professional and a Google Analytics qualified individual.\n\n\n\nREGISTER
X-ALT-DESC;FMTTYPE=text/html:<div style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">\n<p style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\; font-weight: var(--fw-normal)\; line-height: var(--lh-xl)\; margin-block-start: var(--wysiwyg-gap-size)\; margin-block-end: var(--wysiwyg-gap-size)\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;"><span style="font-size: 13px\; letter-spacing: -1px\;">ABOUT THE EVENT</span><br />\n<br />\n<span style="color:#000080\;"><font face="var(--ff-body)">Have you ever wondered why particular ads start showing up after you visit a certain website or product page? Do you notice that even the videos you watch are related to the same websites you visit? Well.. wonder no more! In this webinar\, I am going to show you how I leverage the power of Retargeting for your clients and how to get those previously lost customers back to purchase.</font></span></span></p>\n\n<p style="color: var(--brand-secondaryGraphite)\; font-family: var(--ff-body)\; font-size: var(--fs-xl)\; box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\; font-weight: var(--fw-normal)\; line-height: var(--lh-xl)\; margin-block-start: var(--wysiwyg-gap-size)\; margin-block-end: var(--wysiwyg-gap-size)\;"><span style="color:#000080\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">Did you know that there are different campaign types and targeting strategies that work for different types of businesses? Not only that\, but that more than 90% of users won&rsquo\;t buy anything on their first visit? Learn how you can use Google Ads to drive more sales/leads to businesses and how to leverage Retargeting to get back any lost customers and get them to purchase.</span></span><br />\n&nbsp\;</p>\n\n<p style="color: var(--brand-secondaryGraphite)\; font-family: var(--ff-body)\; font-size: var(--fs-xl)\; box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\; font-weight: var(--fw-normal)\; line-height: var(--lh-xl)\; margin-block-start: var(--wysiwyg-gap-size)\; margin-block-end: var(--wysiwyg-gap-size)\;"><span style="color:#000080\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">&nbsp\;</span><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; font-weight: bolder\; margin: 0px\; font-size: var(--fs-xl)\; line-height: var(--lh-xl)\;"><u style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">What will you learn</u></span></span></p>\n\n<ul style="color: rgb(0\, 0\, 0)\; font-family: ui-sans-serif\, system-ui\, -apple-system\, BlinkMacSystemFont\, &quot\;Segoe UI&quot\;\, Roboto\, &quot\;Helvetica Neue&quot\;\, Arial\, &quot\;Noto Sans&quot\;\, sans-serif\, &quot\;Apple Color Emoji&quot\;\, &quot\;Segoe UI Emoji&quot\;\, &quot\;Segoe UI Symbol&quot\;\, &quot\;Noto Color Emoji&quot\;\; font-size: medium\; box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; list-style-position: initial\; list-style-image: initial\; margin: 0px\; margin-block-start: var(--wysiwyg-gap-size)\; margin-block-end: var(--wysiwyg-gap-size)\;">\n	<li style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; padding-left: 12px\; font-family: var(--ff-body)\; line-height: var(--lh-lg)\; color: var(--brand-secondaryGraphite)\; font-size: var(--fs-lg)\; margin-block-end: 1rem\;"><span style="color:#000080\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">How to properly setup a Google Ads account to maximize results</span></span></li>\n	<li style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; padding-left: 12px\; font-family: var(--ff-body)\; line-height: var(--lh-lg)\; color: var(--brand-secondaryGraphite)\; font-size: var(--fs-lg)\; margin-block-end: 1rem\;"><span style="color:#000080\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">Keyword research tools &amp\; essentials for Google Ads&nbsp\;</span></span></li>\n	<li style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; padding-left: 12px\; font-family: var(--ff-body)\; line-height: var(--lh-lg)\; color: var(--brand-secondaryGraphite)\; font-size: var(--fs-lg)\; margin-block-end: 1rem\;"><span style="color:#000080\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">What campaign types work for what types of businesses &amp\; which ones to avoid</span></span></li>\n	<li style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; padding-left: 12px\; font-family: var(--ff-body)\; line-height: var(--lh-lg)\; color: var(--brand-secondaryGraphite)\; font-size: var(--fs-lg)\; margin-block-end: 1rem\;"><span style="color:#000080\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">Keyword match types explained in detail based on most recent Google Ads updates</span></span></li>\n	<li style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; padding-left: 12px\; font-family: var(--ff-body)\; line-height: var(--lh-lg)\; color: var(--brand-secondaryGraphite)\; font-size: var(--fs-lg)\; margin-block-end: 1rem\;"><span style="color:#000080\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">Campaign setting best practices</span></span></li>\n	<li style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; padding-left: 12px\; font-family: var(--ff-body)\; line-height: var(--lh-lg)\; color: var(--brand-secondaryGraphite)\; font-size: var(--fs-lg)\; margin-block-end: 1rem\;"><span style="color:#000080\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">What bidding strategies you should use and which to avoid</span></span></li>\n	<li style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; padding-left: 12px\; font-family: var(--ff-body)\; line-height: var(--lh-lg)\; color: var(--brand-secondaryGraphite)\; font-size: var(--fs-lg)\; margin-block-end: 1rem\;"><span style="color:#000080\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">The many ways you can use Retargeting (The possibilities are endless!)</span></span></li>\n	<li style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; padding-left: 12px\; font-family: var(--ff-body)\; line-height: var(--lh-lg)\; color: var(--brand-secondaryGraphite)\; font-size: var(--fs-lg)\; margin-block-end: 1rem\;"><span style="color:#000080\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">How to use your competitors data &amp\; money against them</span></span></li>\n	<li style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; padding-left: 12px\; font-family: var(--ff-body)\; line-height: var(--lh-lg)\; color: var(--brand-secondaryGraphite)\; font-size: var(--fs-lg)\; margin-block-end: 1rem\;"><span style="color:#000080\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">What types of ads to use and when&nbsp\;</span></span></li>\n	<li style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; padding-left: 12px\; font-family: var(--ff-body)\; line-height: var(--lh-lg)\; color: var(--brand-secondaryGraphite)\; font-size: var(--fs-lg)\; margin-block-end: 1rem\;"><span style="color:#000080\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">How to turn those ads into a consistent leads and sales machine</span></span></li>\n	<li style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; padding-left: 12px\; font-family: var(--ff-body)\; line-height: var(--lh-lg)\; color: var(--brand-secondaryGraphite)\; font-size: var(--fs-lg)\;"><span style="color:#000080\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">Much more...</span></span></li>\n	<li style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; padding-left: 12px\; font-family: var(--ff-body)\; line-height: var(--lh-lg)\; color: var(--brand-secondaryGraphite)\; font-size: var(--fs-lg)\;">&nbsp\;</li>\n</ul>\n\n<p style="color: var(--brand-secondaryGraphite)\; font-family: var(--ff-body)\; font-size: var(--fs-xl)\; box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\; font-weight: var(--fw-normal)\; line-height: var(--lh-xl)\; margin-block-start: var(--wysiwyg-gap-size)\; margin-block-end: var(--wysiwyg-gap-size)\;"><span style="color:#000080\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; font-weight: bolder\; margin: 0px\; font-size: var(--fs-xl)\; line-height: var(--lh-xl)\;">Webinar Presenter</span><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">&nbsp\;</span><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; font-weight: bolder\; margin: 0px\; font-size: var(--fs-xl)\; line-height: var(--lh-xl)\;">-</span><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">&nbsp\;</span></span><a href="https://www.linkedin.com/in/zaidammari/" style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; color: var(--score-link--color-font\,var(--brand-primary))\; text-decoration: var(--score-link-decoration-always)\; font-family: var(--score-link-font-family)\; padding: var(--score-link-padding)\; display: inline-flex\; flex-direction: row\; align-items: center\; gap: 10px\;"><span style="color:#000080\;"><u style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">Zaid Ammari</u></span></a></p>\n\n<p style="color: var(--brand-secondaryGraphite)\; font-family: var(--ff-body)\; font-size: var(--fs-xl)\; box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\; font-weight: var(--fw-normal)\; line-height: var(--lh-xl)\; margin-block-start: var(--wysiwyg-gap-size)\; margin-block-end: var(--wysiwyg-gap-size)\;"><span style="color:#000080\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">Founder of PPC Masterminds with 12+ years experience in running a digital marketing agency\, speaker and trainer. Zaid is a leading expert on data driven digital marketing\; focusing on analytics and actionable insights from data. He has taught more than 5000 students with his courses and is a Forbes contributor.&nbsp\;</span></span></p>\n\n<p style="color: var(--brand-secondaryGraphite)\; font-family: var(--ff-body)\; font-size: var(--fs-xl)\; box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\; font-weight: var(--fw-normal)\; line-height: var(--lh-xl)\; margin-block-start: var(--wysiwyg-gap-size)\; margin-block-end: var(--wysiwyg-gap-size)\;"><span style="color:#000080\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">He is a Google Ads Certified Expert\, Bing accredited professional and a Google Analytics qualified individual.</span></span><br />\n<br />\n<a href="https://www.score.org/losangeles/event/how-increase-sales-using-google-ads-get-back-lost-sales-retargeting" target="_blank"><span style="color:#FF0000\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">REGISTER</span></span></a></p>\n</div>\n
LOCATION:Online Traning
UID:e.2860.15607
SEQUENCE:3
DTSTAMP:20260506T052943Z
URL:https://www.malibu.org/events/details/increase-sales-with-google-ads-and-retargeting-15607
END:VEVENT

END:VCALENDAR
