Preparing for the Unexpected: Rebranding and Profiting During a Time of Crisis
Are you prepared for the unexpected in the business world? Recent events such as COVID-19 have proven that businesses and brands need to be prepared for an economic crisis at any given moment. As the visual and experience foundation of your company, your brand has the power to influence sales, shareholder value, and relevancy. In order to be successful during an economic crisis, however, you need to make sure you have the tools necessary to adapt and overcome the impending challenges. From the first impression to the last touchpoint, your brand experience is a key factor to build your business for long-term success. How you propel your business through a crisis and communicate with your customer base is going to speak volumes for years to come. Executed precisely, you can come out doing even better than before. Fortune 500 branding and business architect Howard Lim will show you how to define your UBP (Unique Buying Proposition) to customers, strategic partners, and investors. You'll gain insights on how to leverage your brand and business, even during an economic crisis to give you a competitive edge and maintain a winning strategy for months and years to come. Armed with real-life case studies from Howard's experience building small to Fortune 100 brands, you can turn your business into a unique brand that provides a memorable experience.
5 Key Takeaways:
· Leverage your business, products and services to give you a competitive edge during a crisis
· Develop the "right" strategy to position your brand and reach more customers during an economic emergency
· Uncover branding secrets used by Fortune 100 companies to secure more sales and long-term customer loyalty
· Avoid common branding mistakes that may cost your business thousands of dollars in short, mid and long-term
· Learn exactly how an easily adaptable brand can increase revenue streams to expand the business and rise to the top during an economic crisis
About Howard A. Lim:
An award-winning business and branding architect, sought-after speaker, author, and organization advisor since 1987, Howard A. Lim has earned his reputation as a "disruptive innovator," and his boutique firm, HOW Creative, partners with CEOs and business leaders worldwide to develop and execute powerful and influential global Authentic Brands®. For over 30 years, Mr. Lim has represented a vast array of all size business from startups to Fortune 500 brands, including Apple, Honda, Disney, DreamWorks, Acura, Xerox, Oracle, Cirque du Soleil, Lakeshore Entertainment, Mattel, Jakks Pacific, Northrop, ATT, Paramount Pictures, and HP, just to name a few. His contributions have added billions of dollars to clients' profits, to the greater value of the brand, and to the company's equity.
Mr. Lim contributes his time globally as a speaker, judge, panelist, co-chair and advisor.
Howard A. Lim Tel: 310.804.4251 ? howard@howcreative.com ? HOWCreative.com
Tuesday Jun 2, 2020
12:00 PM - 1:00 PM PDT
June 2nd, 2020
12p - 1p
45 minute presentation with 15 minute Q&A
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Meeting ID: 825 3285 9512
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