• Create Your Own Perfume! Join The 7 Virtues Founder & Author Barb Stegemann

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    Name: Create Your Own Perfume! Join The 7 Virtues Founder & Author Barb Stegemann
    Date: June 2, 2019
    Event Description:
    Create your own Peace Perfume with the Founder of
    The 7 Virtues Peace Perfumes at Sephora Malibu
    Barb Stegemann, the Founder of the Socially and Environmentally Conscious Fragrance Brand will be at Sephora Malibu for a book signing
    Malibu, California  – May 14, 2019– THE 7 VIRTUES® a socially and environmentally conscious fragrance brand, founded in 2010 by entrepreneur and human rights activist Barb Stegemann, will be available for clients to mix and blend their own scent with the founder,
    Sunday, June 2 from 2 – 4pm. ***
    Sephora Malibu
    3896 Cross Creek Rd, Malibu CA
    “I never set out to make perfume. I was a journalist,” said Barb Stegemann, best-selling author of The
    7 Virtues of a Philosopher Queen and founder of The 7 Virtues. “When my best friend was severely wounded serving in Afghanistan, I promised him I would take on his mission of peace. I decided to do that in an unexpected way – by creating a perfume company. I began by purchasing legal orange blossom and rose essential oils from farmers in Afghanistan so they wouldn’t have to grow the illegal poppy crop. Today, The 7 Virtues works with farmers around the world to secure natural, organic and fair trade essential oils that create long-lasting fragrances and provide jobs, dignity and security to the farmers and their families.”
    Featuring seven new scents from around the world, The 7 Virtues Peace Perfumes are hypoallergenic scents that are free of phthalates, parabens, formaldehyde, UV inhibitors, and sulfates. The fragrances are vegan, cruelty-free and infused with organic sugar cane alcohol. Each of the new The
    7 Virtues Eau du Parfum (EDP) are made with natural, organic and fair trade essential oils to rebuild
    communities Afghanistan, Haiti, India, Iran, Israel, Madagascar, and Rwanda.
    Stegemann’s passion for helping farmers globally sparked international attention and led to the development of the critically acclaimed documentary Perfume War, which won Best Humanitarian Film at the Sedona Film Festival 2017 and Audience Choice at the Sonoma Film Festival 2017. The
    film, which follows two friends’ fight for peace, is now available on iTunes.
    For more information about the collection and hi-resolution photos, visit http://www.the7virtues.com/new-media-page/.
    ***Each 50 ml purchase of The 7 Virtues Peace Perfumes will receive a FREE signed copy of The 7 Virtues of a Philosopher Queen.
    About The 7 Virtues
    Founded in 2010, The 7 Virtues is the brainchild of entrepreneur Barb Stegemann. Based between Canada and the U.S., Stegemann created the first beauty company in Atlantic Canada to land a venture capital deal on CBC’s hit show Dragons’ Den (The Canadian version of Shark Tank) and is a Women’s Executive Network Top 100 Most Powerful Women in Canada winner. Named Top Game Changer on Dragons’ Den for creating a solution to reversing issues of war and poverty through trade, Stegemann developed two fragrance collections: the classic line available at Hudson’s Bay Company stores and online at www.the7virtues.com, and the new contemporary Peace Perfumes available exclusively at Sephora stores in Canada and the USA and online. The 7 Virtues is featured as part of Sephora’s new Clean Beauty initiative to help demystify and bring transparency to the beauty and fragrance industries.
    For more information visit www.The7virtues.com
    Press contact:
    Contact Information:
    Megan Lafaso Hercher, Sephora Malibu
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