The linchpin of any business’ success is marketing. Researching the market, targeting and branding make up the successful elements of a strategic marketing plan, answering who are a company’s primary customers, what is its value proposition and how to reach and keep customers. Marketing 4.0: Plan to Profit is a fast paced one session boot camp designed to help you develop such a plan. Not only will you learn how to develop your brand, but you will also gain multiple tools and techniques to understand the marketplace and determine how to distinguish your brand. Participants will begin the process of creating a strategic marketing plan, leaving the session with an outline to allow them to complete and implement the tactics to build a profitable business.