Social Media & Your Online Reputation: If you have a brick and mortar business and don’t quite know how to take advantage of what social media has to offer, Social Media & Your Online Reputation is for you. Today, as social media continues to grow and customer review sites attract more visitors, your online presence plays an ever-larger role in how customers find your business. Monitoring your business on these networks is a must, but it’s also increasingly important to regularly produce high quality content in order to be more easily found online. By better understanding the way customers approach and use social media, you can improve customer acquisition, increase revenue and drive customer satisfaction for your local business.
What You’ll Learn:
• Ways to spread word of mouth on Facebook & Instagram
• What to do about negative reviews on Yelp
• How to see a return on investment with Twitter
• How to boost your customer service
Instructor: Emma Vaughn Emma Vaughn’s reverence for small businesses began in Fremont, IN, where her parents owned a café. Through high school, college and graduate school, Emma worked for a dozen small businesses. Today, as Local Outreach Manager, for Main Street Hub, a company that manages and monitors clients’ online presence with their 100% do-it-for-you marketing platform, Emma conducts seminars and workshops nationwide about online marketing best practices. She is passionate about helping local businesses succeed through gaining and retaining customers and is an expert in empowering small businesses' online marketing strategies.