Unpacking Eco Excellence: Assessing Sustainable Packaging Impact on Consumers
Sustainability has become a major consideration when shopping. 92% of consumers say sustainability is important when choosing a brand today. FMCG Companies and their packaging suppliers can take action and limit the use of plastics and harmful waste through sustainable packaging.
Many sustainable packaging trends exist today, however, which of these work best for the consumer? Utilizing our world class Neuro capabilities, we will take you through newly discovered data to understand consumers’ conscious and non-conscious reactions to alternative packaging including paper-based, reusable and material reduction to understand the potential upside and risks that FMCG Brands and packaging companies face when considering a more sustainable package.
Don’t miss the NielsenIQ Full View on Sustainable Packaging: From Government mandates affecting FMCG & Retailers, to analyzing shopper response and gaining valuable insights, we unpack it all.
You’ll find out shopper insights on:
How are they living sustainably?
What are the sustainability claims growing across the store?
How does the non-conscious response to sustainability affect consumer behavior on:
The look and feel of sustainable materials
The claims on package
NielsenIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. NIQ, is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population. For more information, visit NIQ.com